Tautological Propaganda

The Strasbourg-based artist Mathieu Tremblin can be described, without exaggeration, as a master of urban conceptualism—providing the designation is permitted to encompass playful visuality and, for all the heterogeneity, biting commentary. The creator of Tag Clouds, which went viral on the net, has a penchant for confronting the supposed certainties of the in-scene and society. "French Street-art Artist Finally Makes Graffiti Legible," read Musikexpress's headline in regard to his famous project. With artists like Tremblin, graffiti and street art have entered an era of self-reflection. Tremblin's work Tautological Propaganda adroitly disassembles the fashion-brand trivialization and commercialization of the artwork of the street artist Shepard Fairey, who is internationally renowned above all for his iconic Obama poster. Fairey helped himself to quotes from John Carpenter's capitalism-critical cult film They Live! (1988) when creating a critical image for his Obey campaign, which Fairey then subsequently evolved into his fashion brand, Obey Clothing. Tremblin, also with reference to Carpenter's film, turns his attention to the consumers of Fairey's clothing and, by feeding their social media posts through a 'sunglasses filter,' makes the true capitalist face visible—in this case, that of purchasable urban art styles.

Tautological Propaganda
2022, in situ